Together with leading financial services publisher Last Word Media, yBC produced a series of 5 documentary films for Standard Life Investment’s Global Equity team.
LWM’s research discovered that industry clients wanted to know more about how investment decisions were reached.
yBC came up with the concept of a fly on the wall series of films following the investment process from start to finish. Each film follows a single investment story, beginning with the original investment idea, then explaining how the concept was corroborated and validated by the global team. Each film features interviews with the key team members, telling the story from end to end in their own words, as opposed to the typical corporate sales video.
The first video about the investment decision in Ryan Air was the second most engaging content piece in LWM’s 10 years of publishing.