Short and punchy videos produced to the highest broadcast TV standards, aiming to get attention, create excitement and achieve maximum engagement. These editorial lead videos use a combination of interview footage, graphics and animations to tell the viewers a story in an engaging and original way. A Hero Video can be produced as a standalone product, or as part of a broader digital package.
- Can be any length (but optimal length is around 3 minutes).
- Standalone narrative or part of a broader series of content.
- High end graphics and animations.
- Usually editorially lead.
- Minimum impact on your internal resources – this is managed end-to-end by our team.
- Minimal time investment required by interviewees.
- Strong storytelling / narrative thread.
- Video player technology enabling a Sky Cinema / Netflix-style approach.
- Video is proven to be the most engaging digital format for a B2B audience, right across the spectrum of seniority, role, industry and background.
- Excellent underlying analytics.