Axis is a unique fund publication bringing the latest in digital consumer experiences to the financial services industry. The high impact microsite experience includes high end animations, articles, financial data and video. Fully responsive, Axis can play on any device from laptops, to tablets to smartphones. You can check it out here.
The concept was to deliver a truly game changing experience compared to the plethora of financial publications out there. The development team drew heavily on influences from outside financial publishing including television, gaming and consumer. The result is a unique cross between the latest digital experience and hard hitting financial perspectives.
The digital experience is enhanced by video, allowing the reader multiple ways in to the subject matter, depending on the content and format they prefer.